Advertising Disclosure

Affiliate Programme Participation

Quorra may participate in affiliate marketing programmes where we receive commission for recommending certain products or services. This means:

• • When you click on certain links on our website and make a purchase, we may receive a commission from the merchant
• • These commissions come at no additional cost to you and do not influence the price you pay
• • Affiliate links may be present in blog posts, product recommendations, or resource pages
• • We clearly disclose affiliate links where they appear

Commission-Based Links

Some links on our website may be "affiliate links," which means we earn a commission if you make a purchase through these links. Our affiliate relationships include:

• • Cleaning product manufacturers and suppliers
• • Eco-friendly home goods retailers
• • Professional cleaning equipment suppliers
• • Home improvement and maintenance services

Product Recommendation Policies

Our product recommendations are based on our professional experience and assessment of quality and sustainability. We only recommend products and services that we believe offer genuine value, regardless of whether an affiliate relationship exists. The presence or absence of an affiliate commission does not influence whether we recommend a product. Our primary consideration is always the benefit to our clients and alignment with our environmental values.

Financial Relationship Transparency

We maintain transparency about our financial relationships. When we receive compensation for a recommendation, we disclose this clearly. Our affiliate commissions help support our business operations and allow us to provide free educational content and resources. However, these relationships never compromise our commitment to honest, unbiased recommendations that serve your best interests.

Identification of Paid Content

From time to time, we may publish sponsored content or paid promotions. All sponsored content is clearly labelled as such. Indicators of sponsored content include:

• • "Sponsored Post" or "Paid Partnership" labels at the beginning of articles
• • Clear disclosure statements within the content
• • "Advertisement" or "Sponsored Content" tags
• • Visual indicators distinguishing sponsored from editorial content

Sponsored Post Labelling Policies

We adhere to strict labelling policies for sponsored content to ensure transparency and comply with advertising regulations. All sponsored posts are clearly marked before you begin reading, allowing you to make informed decisions about the content you consume. We maintain editorial integrity by ensuring that sponsored content aligns with our values and provides genuine value to our audience.

Brand Partnership Disclosures

We may enter into partnerships with brands that align with our commitment to sustainability and quality. These partnerships may include:

• • Product testing and review arrangements
• • Brand ambassadorships or spokesperson roles
• • Sponsored social media content
• • Co-branded educational materials or resources

All brand partnerships are disclosed clearly and prominently in any related content.

Content Authenticity Guarantees

Whilst we may receive compensation for sponsored content, we maintain complete editorial control over what we publish. We never compromise our values or mislead our audience for financial gain. All sponsored content reflects our genuine assessment and experience. We reserve the right to decline partnership opportunities that do not align with our standards or serve our audience's interests.

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks include:

• • Google AdSense and similar advertising platforms
• • Contextual advertising services that display relevant ads
• • Programmatic advertising exchanges

These third-party advertisers may collect information about your visits to our website and other sites to provide relevant advertisements.

Behavioural Targeting Disclosure

Third-party advertising networks may use cookies and similar technologies to track your browsing behaviour and serve targeted advertisements based on your interests. This practice, known as behavioural targeting or interest-based advertising, helps advertisers show you more relevant ads. You can learn more about how to opt out of interest-based advertising in our Cookie Policy and through industry opt-out tools.

Cookie Usage for Advertising

Advertising cookies help us and our partners deliver more relevant advertisements and measure their effectiveness. These cookies may track your browsing activity across multiple websites. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy. You can control advertising cookies through your browser settings or through our cookie preference centre.

Ad Personalisation Practices

Personalised advertising uses information about your interests and online behaviour to show you more relevant ads. This may include ads based on your previous visits to our website, your location, or your demographic information. We work with advertising partners who follow industry standards for data collection and use. You have the right to opt out of personalised advertising through various tools and settings.

Ad Preference Management

You have several options to manage your advertising preferences:

• • Adjust your cookie settings through our Cookie Policy page
• • Use your browser settings to block third-party cookies
• • Opt out of interest-based advertising through industry opt-out tools
• • Adjust settings on advertising networks directly (such as Google Ad Settings)

Opt-Out Procedures

To opt out of personalised advertising:

• • Visit the Network Advertising Initiative opt-out page
• • Use the Digital Advertising Alliance's opt-out tool
• • Enable "Do Not Track" in your browser settings
• • Install browser extensions that block tracking cookies

Please note that opting out of personalised advertising does not mean you will stop seeing ads entirely, but they will be less relevant to your interests.

Data Collection for Advertising

Information collected for advertising purposes may include your IP address, browser type, device information, pages visited, time spent on pages, links clicked, and referring websites. This data helps advertisers understand audience interests and improve ad targeting. For more information about how we collect and use your data, please see our Privacy Policy.

Rights Under Privacy Regulations

Under applicable privacy laws, including GDPR and UK data protection legislation, you have rights regarding your personal data used for advertising purposes. These rights include the right to access, rectify, erase, restrict processing, data portability, and to object to processing. To exercise these rights or for questions about how your data is used in advertising, please contact us using the details provided on our Contact page.